Privacy Policy

Privacy Policy

Last updated: August 14, 2026

BILENA TRADING LLC ("we," "us," "our," or the "Company") is committed to protecting and respecting your privacy. This Privacy Policy describes the types of information we collect, how we use it, with whom we share it, and the rights and choices you have regarding your personal data.

This policy applies to our website chroqbnos.com (the "Site"), our mobile applications, and any other online or offline offerings that link to this Privacy Policy (collectively, the "Services"). By using our Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information You Provide

  • Account Information: Full name, email address, password (encrypted), and profile preferences when you create an account.
  • Order Information: Shipping address, billing address, phone number, and payment method details. Note: We do not store full credit card numbers on our servers. Payment data is processed and tokenized by our PCI-DSS compliant payment processors (Stripe, PayPal, Apple Pay).
  • Communication Data: Information you provide when you contact customer service, subscribe to our newsletter, or participate in surveys, contests, or promotions.
  • User-Generated Content: Photos, reviews, comments, and other content you submit to our community gallery or product review sections.

1.2 Information Collected Automatically

  • Device & Browser Data: IP address, browser type and version, operating system, screen resolution, device identifiers, and mobile device advertising identifiers (IDFA/AAID).
  • Usage Data: Pages visited, time spent on pages, clickstream data, scroll depth, search queries, products viewed, items added to cart, and conversion events.
  • Location Data: Approximate location derived from your IP address or GPS (if you grant permission). We do not collect precise GPS location without explicit consent.
  • Cookies & Tracking Technologies: See our Cookie Policy for a detailed list.

1.3 Information from Third Parties

  • Social media platforms (Google, Facebook) when you use social login or interact with our social media pages.
  • Advertising partners who provide aggregated demographic and interest data.
  • Data enhancement services that append publicly available information.

1.4 Sensitive Information

We do not knowingly collect "sensitive" personal information as defined under the CCPA, including Social Security numbers, driver's license numbers, financial account credentials, health information, racial or ethnic origin, religious beliefs, or precise geolocation. If you inadvertently provide such information, please contact us so we can delete it.

2. How We Use Your Information

2.1 Providing & Fulfilling Orders

  • Processing and fulfilling orders, including payment processing, shipping, returns, and exchanges.
  • Sending order confirmations, shipping notifications, and delivery updates.
  • Managing your account and providing customer support.

2.2 Marketing & Communications

  • Sending promotional emails, newsletters, and product recommendations (you can opt out at any time via the unsubscribe link or by contacting us).
  • Displaying personalized advertisements on third-party platforms (Facebook, Google, Pinterest) based on your browsing behavior.
  • Conducting surveys and collecting feedback to improve our products and services.

2.3 Analytics & Improvement

  • Analyzing website traffic, user behavior, and conversion data to optimize our Site.
  • A/B testing different designs, features, and content.
  • Detecting and preventing fraud, abuse, and unauthorized activity.

2.4 Legal Obligations

  • Complying with applicable federal, state, and local laws and regulations.
  • Responding to legal requests from law enforcement or government agencies when required.
  • Protecting our rights, property, safety, and the safety of our customers and others.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data under the following legal bases:

  • Contractual Necessity: Processing your order and fulfilling our contractual obligations to you.
  • Legitimate Interests: Improving our Services, preventing fraud, and marketing (where you have not opted out).
  • Consent: Sending marketing communications, placing non-essential cookies, and processing sensitive data.
  • Legal Obligation: Complying with tax, accounting, and other regulatory requirements.

4. Information Sharing & Disclosure

We do not sell your personal information for monetary consideration. We may share your information with:

4.1 Service Providers & Processors

  • Payment Processing: Stripe, PayPal, Apple Pay, Google Pay — for processing payments.
  • Shipping & Logistics: USPS, UPS, FedEx — for fulfilling orders.
  • Email & SMS: Klaviyo, Postscript — for transactional and marketing communications.
  • Analytics: Google Analytics 4, Meta Pixel, Pinterest Tag — for website analytics and advertising attribution.
  • Customer Support: Gorgias, Zendesk — for managing customer inquiries.
  • E-commerce Platform: Next.js, Vercel — for hosting and content delivery.

4.2 Legal Disclosures

We may disclose information to law enforcement, government agencies, or third parties when: (a) required by law, court order, or legal process; (b) necessary to enforce our Terms of Service; (c) to protect our rights, property, or safety; or (d) in connection with a merger, acquisition, or sale of all or part of our business.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Site of any change in ownership or use of your personal information.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law:

  • Account Data: Retained for the life of your account. Deleted within 30 days of account closure request.
  • Order Data: Retained for 7 years for tax and accounting compliance.
  • Marketing Data: Retained until you opt out or 3 years of inactivity.
  • Support Communications: Retained for 2 years after the last interaction.
  • Usage & Analytics Data: Aggregated and anonymized after 14 months.

6. Your Privacy Rights

6.1 CCPA / CPRA Rights (California & Colorado Residents)

  • Right to Know/Access: Request a copy of the personal information we collect about you, including the categories collected, the source, the purpose, and the third parties with whom it is shared.
  • Right to Delete: Request deletion of your personal information, subject to legal exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing: Opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. Do Not Sell or Share My Personal Information.
  • Right to Limit Use of Sensitive Information: Limit the use of sensitive personal information to purposes permitted by law.
  • Right to Non-Discrimination: Receive equal service and pricing regardless of whether you exercise your privacy rights.

6.2 GDPR Rights (EEA & UK Residents)

  • Right of Access: Obtain a copy of your personal data.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure ("Right to be Forgotten"): Request deletion of your data.
  • Right to Restrict Processing: Limit how we process your data.
  • Right to Data Portability: Receive your data in a structured, machine-readable format.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing.
  • Right to Withdraw Consent: Withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

6.3 How to Exercise Your Rights

To exercise any of these rights, contact us at support@chroqbnos.com or write to: BILENA TRADING LLC, Attn: Privacy Officer, 505 City Pkwy W Suite 2933, Orange, CA 92868. We will verify your identity before processing your request and respond within 45 days (or as required by applicable law).

7. Do Not Track Signals

We currently do not respond to "Do Not Track" (DNT) signals from your browser. However, you can control tracking through our Cookie Policy preferences or by using browser-based opt-out tools such as the Digital Advertising Alliance opt-out (aboutads.info/choices) or Network Advertising Initiative opt-out (networkadvertising.org/choices).

8. Children's Privacy (COPPA)

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately at support@chroqbnos.com, and we will delete the information.

9. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for all data transmitted between your browser and our servers.
  • PCI-DSS compliant payment processing — we never store full credit card numbers.
  • Regular security audits and vulnerability assessments.
  • Access controls limiting internal access to personal data on a need-to-know basis.
  • Employee training on data protection and privacy.

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but will notify you and the appropriate authorities in the event of a data breach as required by law.

10. International Data Transfers

Our Services are hosted in the United States. If you access our Services from outside the US, your information will be transferred to and processed in the US. We use Standard Contractual Clauses (SCCs) and other appropriate safeguards to ensure adequate protection for international data transfers as required by GDPR.

11. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies for essential functionality, analytics, advertising, and personalization. See our detailed Cookie Policy for the full list of cookies, their purposes, and how to manage them.

12. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media, payment processors). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

13. User-Generated Content

If you submit photos, reviews, or other content to our Site (e.g., the Maker Gallery), you grant us a non-exclusive, royalty-free, worldwide license to use, reproduce, modify, display, and distribute that content in connection with our Services. You represent that you own or have the rights to the content you submit and that it does not violate any third-party rights.

14. Financial Data

We do not store full credit card numbers, CVV codes, or other sensitive financial data on our servers. All payment information is handled by PCI-DSS Level 1 compliant processors. We retain only the last 4 digits of your card number and the card type for order reference purposes.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting a prominent notice on our Site and/or sending an email. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of our Services after changes constitutes acceptance of the updated policy.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Officer:

  • BILENA TRADING LLC
  • Attn: Privacy Officer
  • 505 City Pkwy W Suite 2933, Orange, CA 92868
  • Email: support@chroqbnos.com
  • Phone: (332) 269-6689
  • Hours: Monday - Friday, 9:00 AM - 5:00 PM MT

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority. In the US, you can contact the Colorado Attorney General's Office or the California Attorney General's Office.